Inside Sales: The B2B CEO's Guide to Effective Inside Sales Strategy

The world of sales has been turned upside down by the COVID-19 crisis and sales professionals across the United States have found their efforts stymied, thrown into disarray or just outright derailed, as the traditional activities associated with many B2B sales processes have been held hostage to the global pandemic. As a result, many CEOs are asking themselves how to restart the growth engine, redirect their sales teams and rethink their approach to revenue generation.
In this series, we explore the world of inside sales in-depth and put it in an actionable context that can help your sales leaders find success in this new environment. Whether your team has historically sold via inside sales; relied entirely on an outside sales approach; or found success with a hybrid or combination model, the question now is how to adapt to a world in which, for all intents and purposes, all sales is inside sales.

The good news is that there is a proven and results-driven approach you can take today, one that will help your team transition smoothly and successfully. The time to begin that transition is now. Let this guide show you how.

Articles in this series:

• Building An Effective Inside Sales Strategy: Creating Your Playbook
• Building An Effective Inside Sales Strategy: Defining Your Process
• Building An Effective Inside Sales Strategy: Techniques That Engage and Convert
• Building An Effective Inside Sales Strategy: Building Your Team
• Building An Effective Inside Sales Strategy: Training Your Team
• Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 1
• Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 2
• Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 3

Image credit: Photo by Zkejn @Piqsels (Creative Commons)